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With 'But Is It Commercial?', Deva St. John stepped out of the large commercial studio and into the small bedroom studio of her old friend, Jim White. Keen to lean further into an unidentifiable genre, Deva St. John began to carve out a signature sound with Oedipussy, Cold Water and Broke.

Deva St. John is an energetic and infectious alt-rock-pop artist. Her unbridled, chameleonic writing paired with addictive production and powerful vocals has made her an artist hotly tipped by many in the industry as someone to watch.