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At times exploratory and vast, and at others melodically compelled by bright vocal hooks, the debut album from Pema, Doublethink, is a collection of 8 songs rooted in inconsistency, both in content and production. Each song began as a 1-minute sketch demoed by Cohen in her home studio. These sketches were then fully crafted in collaboration with a different team. The lyrical themes of this project are rooted in the discrepancies between human behavior and thought and our tendencies, as complicated and flawed creatures, to experience deeply entrenched uncertainty. “In the face of this uncertainty, it’s common for our thoughts and our actions to be wildly inconsistent,” says Alex Cohen, the force behind Pema. Doublethink, a term taken from George Orwell’s fictional language Newspeak, dives head first into investigating that notion with Cohen examining her own erratic patterns along with those of the people in her life.

pema is the experimental pop project of brooklyn-based musical artist alex cohen

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